Magnetic is a professional Nail Technology brand and Training Academy from Holland. Over the last thirteen years, Magnetic has become a world renowned brand that is famous for its quality, consistency and exceptionally high training standards. Nowadays Magnetic is being sold in 38 countries throughout Europe, in the Middle East, South America and in South Africa where it established a leading market position in relatively short time. Magnetic South African is owned and run by Jackie and Allister Owgan. A staff of 6 plus Sub-Distributors and Trainers are available to meet all aspects of the Nail Technicians needs. Magnetic South Africa, under the leadership of Jackie and Allister, was recently awarded Magnetic Distributors of the year - an international award. Magnetic has a simple business philosophy - It only supplies products and services that are of the highest, uncompromising, quality aimed at the top end of the nail and beauty market.

The following picture graphically outlines our Business Philosophy.

Products:
Professional Products are the foundation of everything we do at Magnetic. We are a premium brand and only supply superior products at affordable prices. Magnetic is committed to supplying Nail Technicians with high quality products that are easy to work with and guarantee consistent results. For the Nail Technician, your choice of Nail brand is an extremely important decision for two reasons. Firstly, your brand is one of the most important marketing decisions you can make. Your brand determines how you will position your business and services in terms of quality and excellence. Secondly, the quality of your brand determines the quality of the nails that your client goes home with. You cannot build a great Nail Bar or Salon on poor quality products. Not only is Magnetic committed to supplying the best in products, we are also committed to keeping high stock levels and getting products to the Nail Technicians door within 36 hours of receiving their order.

Proficiency:
Even though Magnetic is a product company, we believe that our number one business is Training. We believe that the success of our Product Distribution depends on the quality of our training. Education creates superior technical skill which is the foundation of every Nail Tech's success. Not only are we committed to supplying the very best in products, we are first and foremost committed to providing excellent Nail Technology Training. In every suburb in South Africa there are hundreds of Nail Tech's, unfortunately, the vast majority of Nail Tech's have never received professional training. Professional training makes the difference between an average ordinary Nail Tech and a Professional Nail Designer. Nail Technology is a serious profession and must be built on professional training.

We are passionate about training and we provide the most comprehensive Nail Technology Training in South Africa. We provide all our students with internationally recognised certification and the very best in student kits. Our kits give our students full sized products as well as everything they need to complete their training and exams and start their career in Nail Technology. We will never cut corners on our training and we will not lower our kit standards for any reason whatsoever!

Partnerships:
Business is a team sport. As suppliers we have a vested interest in our customer's future success. Magnetic provides unique industry specific support for Nail Tech's and Beauty Businesses so that they make money and establish themselves in their particular trading area.